Labubu Doll The Toy with a potential of 3000% ROI!
What is Labubu? A character from the "The Monsters" series has been transformed into a toy by POP MART, a Chinese toy company. Sold as blind box collectibles, meaning you won't know which toy you'll receive. Typically, these blind boxes are priced between ₹1,200 and ₹2,000.
Resale Market The ultra-rare “secret” editions of Labubu dolls are inserted at a probability of just 1 in 72 boxes. On eBay, the rare ones are listed for thousands of dollars, with limited edition versions reaching as high as $7,000.
How did it Gain Popularity? High-profile figures like BLACKPINK’s Lisa, Rihanna, and Dua Lipa were seen with Labubu dolls, amplifying its appeal and driving global demand. The thrill of the blind box purchasing model encouraged repeat purchases and fueled the collecting frenzy.
How much did Pop Mart Earn? In 2024, Labubu sales represented 23% of Pop Mart's total annual revenue. Labubu's sales were up 292% YoY in the first half of 2024.