The stock market is a dynamic investment avenue that carries significant risks. You need help from expert investors to make the right buy or sell decisions. This is where stock investment advisory firms in India enter. They provide research, recommendations, and strategies that enable investors to manage their portfolios effectively. However, it is essential to choose the right advisor. The Securities and Exchange Board of India (SEBI) in India regulates advisory companies to promote transparency and protect investors. As an additional measure of trust and security, a stock advisory company registered with SEBI can be a good choice. This blog features the top 10 SEBI-registered stock advisory companies and how to select one.
Why Choose a SEBI-Registered Advisory Firm?
A registered stock advisory firm is a SEBI-registered advisory that adheres to regulatory standards set to safeguard investors. This seal from SEBI protects the investor by ensuring that the advisory operates with integrity, offers impartial advice, and is transparent in its fee structure. Advisories without SEBI approval often carry risks like misleading tips, no grievance redressal, mis-selling for commissions, lack of oversight, and higher fraud chances.
Investors can always be confident that advisory services that have SEBI approval are legitimate, credible, and regulated by selecting a firm. This protection is particularly important in a market as dynamic and volatile as the equities market.
Top 10 SEBI-Registered Stock Advisory Companies
The top 10 SEBI-registered stock advisory company include:
- StockGro
StockGro has gained popularity among retail investors in a short time, particularly among the younger market. It specialises in financial literacy and education on the stock market through simulated trading, making it an excellent option for entry-level traders. StockGro is SEBI-registered and provides a secure environment for users who want to learn, practice, and experiment before transitioning to live trading. It offers advisory services and aims to equip investors with more knowledge on strategies and risks, while providing expert advice on long-term wealth creation.
- Angel One / Angel Broking
Angel One, Inc. (formerly Angel Broking) is a household name in the Indian stockbroking and advisory environment. It also offers credible research reports, trading plans, and personalised investment advice, as registered with SEBI. The company provides advisory services in equities, commodities, mutual funds, and derivatives. Angel One, in particular, is a powerful option in guided decision-making, as it caters to both retail and institutional investors with its AI-driven recommendations and research tools.
- Motilal Oswal Financial Services
Motilal Oswal is a leading financial services provider in India, offering high-quality research and advisory services. The firm is registered with SEBI and advises on various asset classes, including equity, derivatives, commodities, and mutual funds. Robust research reports, comprehensive portfolio management services, and tailored wealth management services support the advisory services offered by Motilal Oswal. They have an established reputation and good research quality, which makes them a tried and trusted investment option by serious investors.
- StockAxis
StockAxis is a registered advisory and amongst the best SEBI advisory firms that maintains expertise in stocks research and is registered with SEBI. The company pays attention to technical analysis and basic analysis to offer proper recommendations on long-term and short-term investments. StockAxis offers stock information and analysis, backed by a track record of disciplined research and clear communication, to support informed decisions by retail investors. Its open fee structure and success record have made it one of the most sought-after advisory firms in India.
- IIFL Securities
It is a SEBI-registered company providing full advisory services, IIFL Securities, which is a part of the India Infoline Group. It offers investment guidance in equities, derivatives, commodities, mutual funds, and other asset classes. IIFL has a strong track record of producing research reports and insights, catering to both retail and high-net-worth individuals. Its advisory services consist of advice services (market) and trading advice, as well as wealth management services. The company has a strong character and a wide market, which makes it a formidable investment option for investors.
- Sushil Finance
Sushil Finance is a financial services company registered with SEBI and has extensive experience in equity advisory. The company specialises in providing quality research-based recommendations to retail and institutional customers. Its advisory offerings cover equities, commodities, mutual funds, and insurance. Sushil Finance has a reputation for personalised services, rigorous research methodology, and is investor-centric. It enjoys a reputation as one of the best Indian SEBI stock advisory 2025 firms.
- Adroit Financial Services
Another financial services firm registered with SEBI is Adroit, which offers investment advisory services across various asset classes. It is recognised for its rigorous research methodology and advisory policies. Adroit also focuses on investors with diverse risk profiles, providing both short-term trading recommendations and long-term wealth management strategies. It is a reliable option among investors who seek professional advice, as it prioritises research accuracy and transparency in its fee structures.
- Kotak Securities
Kotak Securities is a SEBI-registered brokerage and advisory service provider, a division of the Kotak Mahindra Bank group. It provides an elaborate research report, trade plans, and wealth management. Kotak excels especially in research-based advisory services, offering sector-specific information, technical analysis, and fundamental reports. Kotak Securities is one of the most trusted names among investors seeking sound advice on the stock market, thanks to its backing by Kotak Mahindra.
- Sharekhan
Sharekhan is a household name among Indian investors and is also registered with SEBI. It offers extensive advisory services in equities, mutual funds, commodities, and derivatives. Sharekhan boasts of a convenient platform, professional advice, and quality investor education. Striking a balance between research advice and usability tools, Sharekhan is a favourite among both novice and experienced investors.
- ICICI Direct
ICICI Direct is a subsidiary of ICICI Securities and one of the largest retail brokers in India. It is registered with SEBI and provides end-to-end stock advisory services, supported by a strong research team. The company offers investment guidance on equities, mutual funds, IPOs, bonds, and derivatives. ICICI Direct enjoys high trust, as its parent group has a history in banking; therefore, it is a perfect candidate for investors to use for safe, professional, and research-based advisory services.
How to Verify SEBI Registration
It is essential to verify the SEBI registration of any stock advisory firm before trusting them. This can be achieved by investors visiting the official SEBI website and searching for the SEBI SEBI-registered investment Advisors list. The SEBI registration number assigned to each of the registered firms will be unique and can be cross-checked. You can verify the validity of this license to ensure the advisor is authorised to provide financial advice and is accountable under SEBI regulations. This is an attempt to save investors from fraudulent SEBI-approved stock advisors.
What to Consider When Choosing an Advisor
Research Quality & Track Record
A SEBI registered-stock market tips provider is expected to give recommendations that have been tested and proven. Seek companies that release regular research reports and have a track record of giving timely buy or sell calls.
Fees & Transparency
Fees should be transparent. The firms (SEBI-registered) must reveal fees in advance, assisting investors to prevent concealed expenses. Do not make a decision without comparing the fees of other firms.
Services & Coverage (Intraday, Long-Term)
Various investors differ in their investment needs. Some prefer intraday trading, while others focus on long-term wealth creation. Select an advisor whose services you are comfortable with according to your investment goals and strategies.
Client Support & Accessibility
Good customer service is necessary. Choose companies that offer easily available support systems, prompt communications, and individualised help to clarify the queries.
Conclusion
The selection of the appropriate SEBI registered stock advisory in India is a vital step towards an informed investment decision. The firms registered by SEBI can provide the guarantee of regulation, ethics, and transparency. The companies included in this list, such as Motilal Oswal, Angel One, ICICI Direct, and others, are some of the best in India in terms of quality research, trust to clients, and full advisory services. Select an advisor by always ensuring that the SEBI RIA registration has been done, comparing the services, and checking the quality of the research. Your investments in the stock market can become safer, informed and rewarded with the right direction.
FAQs
SEBI registration helps the stock advisory company work under the strict control of the regulatory authorities. It implies that the company has passed SEBI eligibility requirements such as qualifications, financial stability, and ethical conduct. Registered SEBI-approved stock advisors are supposed to follow transparency, disclosure, risk management, and grievance redressal guidelines. These cushion protects investors against fraud and deceptive advice.
India boasts of several well-regarded SEBI-registered stock advisory firms that are relied upon by retail and institutional investors. There are some giants such as Angel One, Motilal Oswal Financial Services, StockAxis, Kotak Securities, ICICI Direct, IIFL Securities, Adroit Financial Services, and Sharekhan. Both companies provide different products of equity research, portfolio management, intraday tips, long-term investment plans, and wealth management products.
Investors may check SEBI RIA registration by going to the SEBI official site and to the Investment Adviser or Research Analyst registration lists. By putting in the name of the firm, the registration number of the firm, or the advisor’s information, a person can confirm the authenticity. A registered SEBI-registered advisor will show his registration number on his website, on official documents, and in his advertising material.
Registration with SEBI drastically decreases the likelihood of fraud, but does not make all the advisors trustworthy. Although they are obliged to comply with transparency, disclosure, and client protection regulations, their service quality may differ. Certain companies might be more commission- or generic-oriented. The investors are advised not to blindly trust a firm only based on its registration, but also consider its track record, research quality, client testimonials, and record of redressing grievances.
SEBI-registered advisory firms charge fees in line with SEBI guidelines, which cap advisory charges for transparency and fairness. Typically, investors may pay fixed annual fees ranging from ₹5,000 to ₹25,000, depending on the services and the firm’s reputation. Premium plans, offering personalised research or portfolio advisory, may go up to ₹50,000 or more annually. Some firms also offer monthly or quarterly subscription models. Importantly, SEBI restricts these companies from charging commissions on product sales, ensuring fee-based, unbiased, client-focused advisory services.
Indeed, SEBI-registered advisory services can be of great benefit to retail investors. These companies have professional researchers, market understanding, and even organised plans that can assist novice decision-making. Products can be stock advice, intraday calls, long-term portfolio advice and wealth planning. Because SEBI-registered advisors are subject to compliance and ethical standards, retail investors enjoy a safer environment with a transparent fee structure.
