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Overview to Secondary offerings

Smart investors always want to learn more about new investment opportunities because the financial markets are always changing. Among these opportunities, the secondary offering is one that frequently passes unnoticed. Although Initial Public Offerings (IPOs) typically receive more attention, secondary offerings can present investors with distinctive opportunities. 

Investors should familiarise themselves with secondary offerings to diversify their holdings and increase their chances of making a tidy profit. 

This article will explain what secondary offerings are, the different kinds of them, and why they are significant.

What is a secondary offering?

One way to diversify your investments is through a secondary offering, which is the sale of additional or privately held shares in a company that has previously made an IPO. 

Unlike an IPO, where funds raised go directly to the company for growth and expansion, the proceeds from a secondary offering go to the selling shareholders, which could be private investors, company founders, or even the company itself if it is a buyback.

What is a secondary debt offer? A crucial variation of secondary offering is the secondary debt offer which involves selling debt securities likewise. 

Another type, the secondary equity offering, also known as a follow-on offering, involves diluting the shares of the company when an already listed company offers additional shares. These two forms provide investors with an opportunity to purchase shares in a company after its initial public offering (IPO), with the hope of profiting from the company’s future growth.

Secondary public offering calendars

Secondary offerings are major occurrences that have the potential to affect the share price of a company. To keep investors informed of when these events are scheduled, secondary offering calendars are usually used. You can plan ahead and maybe profit from these occurrences because of this. 

For instance, a secondary public offering might lead to a temporary dip in the stock price due to the increased supply of shares, presenting a potential buying opportunity for investors. Therefore, keeping an eye on these calendars and understanding the pricing mechanisms can be a valuable part of an investor’s toolkit.

Types of secondary offerings

Non-dilutive secondary offering

A non-dilutive secondary offering occurs when existing shareholders sell their shares. Shares outstanding and earnings per share are unaffected. An example of a non-dilutive secondary offering would be a founder selling a portion of their company stake.

Dilutive secondary offering

When a corporation conducts a dilutive secondary offering, it adds to the number of outstanding shares by issuing and selling new shares. It has the possibility to lower the worth of current shares. It is a common way for businesses to get the money they need for expansion or paying off debt.

Bought deal offering

Underwriters engage in bought-deal offerings when they commit to purchasing an entire offering from clients and subsequently reselling it to the general public. The company will get a set amount of money but may get less than the market price when it sells the shares.

At-The-Market (ATM) offering

A corporation uses a designated broker-dealer to sell newly issued shares into the secondary trading market at prevailing market prices in an At-The-Market (ATM) offering. Companies can raise funds gradually in this way, giving them more leeway and the ability to tap into funds whenever needed.

Rights offering

Before a company sells more shares to the general public, it may offer existing shareholders the right to purchase more shares at a price lower than the market price. It ensures that shareholders can keep their respective percentages of the company.

Effects of secondary offerings

An organisation and its shareholders may feel the following impacts from secondary offerings:

Share price: As a result of an increase in the supply of shares in the market, secondary offerings frequently cause a temporary decline in the share price of the company.

Capital raise: Companies can get a lot of funding through secondary offerings, which can be put towards growth, paying off debt, or buying other companies.

Liquidity: Secondary offerings can provide liquidity to large shareholders, allowing them to monetise their holdings.

Investor perception: Depending on the reason for the secondary offering, it could either positively or negatively affect investor perception of the company. 

For instance, if the funds raised are used for growth initiatives, it could be seen positively. However, if the offering is perceived as a way for insiders to exit their positions, it could negatively impact investor sentiment.

How to trade secondary offerings?

A thorough familiarity with the offering’s details, such as the secondary offering pricing, as well as the market dynamics is essential for successful secondary offering trading. The increased supply of shares causes a temporary dip in the stock price whenever a company announces a secondary offering. Knowing the prices is important for this. 

Investors can often take advantage of a price drop by purchasing in a secondary offering, as the price is usually lower than the current market price.


Secondary offerings present unique investment opportunities. Understanding their types, pricing, and impact on the market is crucial for investors. 

While they can lead to temporary price dips, strategic investments in these offerings can potentially yield significant returns. The secret to successful trading is, as always, research and analysis. Happy trading!


What is the secondary market and its types?

The secondary market, also known as the aftermarket, is where investors buy and sell securities they already own. It’s most commonly associated with equity markets, like the stock exchange where stocks, bonds, options, and futures are traded. The two main types of secondary markets are auction markets, where the highest bidding buyer is matched with the lowest bidding seller; and dealer markets, where dealers buy and sell for their accounts, often at set prices. 

What is a secondary sale?

A secondary sale refers to the sale of existing securities or assets, such as stocks or property, from one investor to another in the secondary market. Unlike primary sales where companies sell new shares to raise capital, secondary sales do not provide any capital to the company as the transaction occurs between investors. These sales contribute to the liquidity of assets, enabling investors to buy and sell securities after the initial issuance and play a crucial role in the financial markets.

Is secondary offering good or bad?

Whether a secondary offering is good or bad largely depends on the perspective and the specific circumstances. For companies, it can be a great way to raise capital for growth or debt repayment. For existing shareholders, it could lead to dilution of their ownership. For potential investors, it might present an opportunity to buy shares at a lower price. Therefore, it’s essential to consider these factors when evaluating a secondary offering.

Is a secondary offering a private placement?

A secondary offering and a private placement are two different methods of issuing securities. A secondary offering involves the sale of securities already in circulation, typically in the public market. On the other hand, a private placement is a sale of securities to a select group of investors, such as institutional investors, and not to the general public. Both methods serve different purposes and are used under different circumstances in the financial markets.

What are secondary offering fees?

Secondary offering fees are costs associated with the issuance of securities in a secondary offering. These fees typically include underwriting fees, legal fees, and registration fees. The company and its advisors determine the appropriate pricing for the offering based on factors such as market conditions, investor demand, and the company’s financial performance. These fees are a crucial consideration for companies planning a secondary offering as they can significantly impact the net proceeds from the sale.

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