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Quoted Price: What Is it & How it Works?

The latest price at which an investment (or any other kind of asset) is exchanged is known as the quoted price. The prices for various investments, including derivatives, stocks, bonds, and commodities, fluctuate throughout the day in response to events that impact the financial markets and the estimation of the worth of various assets. The price that has been quoted is the highest bid that vendors and buyers have been able to reach a consensus on.

How does the quoted price work?

A security’s stated price is its most recent trade value, and it varies throughout the day based on trading activity. It does not, however, provide any information regarding market makers. On a stock exchange’s trading floor, it often shows on an electronic ticker tape. Information including the stock symbol, trading volume and value, variation in the most recent quoted value, and degree of price movement are also displayed on the ticker tape.

A security’s supply grows when it is sold, which lowers the market price and vice versa. As a result, it aids in a trader’s comprehension of market performance. In order to make well-informed investment selections, traders and financial analysts continuously monitor and utilize the quoted price. Additionally, it supports their ability to comprehend market liquidity, forecast the market accurately, and execute lucrative trades. The bid-ask spread determines a security’s liquidity.

How is a quoted price calculated?

The calculation of a quoted price depends on various factors, such as the cost of production, competition in the market, and desired profit margin. Let’s take a closer look at each of these factors:

  1. Cost of Production

The cost of production refers to all the expenses incurred by the seller in order to manufacture or provide their product or service. This includes raw materials, labour costs, overhead costs, and any other expenses necessary for the production process. The cost of production plays a significant role in determining the quoted price, as it sets a baseline for how much the seller needs to charge in order to cover their expenses.

  1. Competition in the Market

Another crucial factor that influences the quoted price is competition in the market. If several sellers are offering similar products or services, they will have to compete with each other for customers. In such a scenario, the quoted price may be lower in order to attract more buyers and remain competitive.

  1. Desired Profit Margin

The desired profit margin is the total amount of profit that the seller wishes to make from their sales. This differs from seller to seller and can depend on various factors such as business goals, market conditions, and cost of production. A higher desired profit margin may result in a higher quoted price, as the seller needs to make enough profit to sustain their business.

How does negotiation play a role in quoted price?

Negotiation is an essential aspect of the quoted price for both buyers and sellers. It refers to the process of discussing and coming to an agreement on the final price of a product or service. Let’s look at how negotiation can impact the quoted price example for both parties:

For Buyers

For buyers, negotiation is a way to try and secure a lower price than what has been initially quoted by the seller. This can be done through various methods, such as offering to purchase in bulk, comparing prices from other sellers, or negotiating based on market conditions. If the buyer is successful in negotiating a lower price, they can save money and get the product or service at a more affordable rate.

For Sellers

For sellers, negotiation plays a crucial role in determining the final quoted price. It allows them to understand the needs and budget of the buyer and make adjustments to their quoted price accordingly. Negotiation also gives sellers an opportunity to explain their product or service in detail and showcase its value, which can influence the buyer’s decision to pay the quoted price. In some cases, negotiation may result in a lower final price than initially quoted. Still, it can also lead to an increase in the quoted price if the seller is able to communicate the value of their offerings effectively.

Tips for buyers when dealing with quoted prices

If you’re a buyer trying to negotiate the quoted price for a product or service, here are some tips that can help you:

  • Do your research and compare prices from different sellers.
  • Understand the market conditions and use them to your advantage in negotiations.
  • Be respectful and professional when negotiating with the seller.
  • Offer to purchase in bulk if possible, as this may lead to a discounted price.
  • Be open to listening to the seller’s perspective and be willing to compromise.

Tips for sellers when quoting prices

If you’re a seller looking to quote prices for your products or services, here are some tips that can help you:

  • Understand your costs and desired profit margin before providing a quoted price.
  • Take into account market conditions and competition when determining the quoted price.
  • Be transparent and honest about your pricing with potential buyers.
  • Highlight the value and unique features of your product or service to justify your quoted price.
  • Be open to negotiating with buyers, but also stand firm on the value of your offerings.

The bottom line

A quoted price is an essential concept for both buyers and sellers as it determines the cost of products and services. Understanding how a quoted price is calculated and how negotiation can impact it is crucial for both parties involved in a transaction. So, whether you’re a buyer or a seller, keep these tips in mind when dealing with quoted prices to ensure a smooth and successful transaction.


What is the difference between a quoted price and a listed price?

A quoted price is the specific amount that a seller offers to sell their product or service at, while a listed price refers to the general advertised price of the product or service.

What is negotiation, and how does it impact quoted prices?

Negotiation refers to the process of discussing and coming to an agreement on the final price of a product or service. It can impact quoted prices for both buyers and sellers by potentially resulting in a lower or higher final price.

How can market conditions be used in negotiations for a quoted price?

Understanding market conditions can help buyers negotiate for a lower price, and sellers justify their quoted price by taking into account factors such as supply and demand.

What are some tips for buyers when dealing with quoted prices?

Some tips for buyers include doing research, understanding market conditions, being respectful during negotiations, and offering to purchase in bulk if possible.

How can sellers determine a quoted price for their products or services?

Sellers should take into account their costs and desired profit margin, as well as market conditions and competition, to determine a fair quoted price for their offerings.

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