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How do you stop making emotional money mistakes and invest smarter?

Do you know the common emotional biases that affect your financial decisions? Find out how to invest smarter.

emotional finance

Have you ever made an irrational money choice in the heat of emotion? You’re not alone. Emotional investing contradicts smart money management, but they’re intrinsically linked. Understanding the psychology of money behind financial decisions is key to mastering your money mindset. 

This article explores the emotional traps even experts fall into and the science-backed strategies to invest logically. We will explore what biases stealthily control your investment decisions and help you find ways to invest wiser. Let’s begin!

Behavioural finance insights: Understanding finance and emotions

Behavioural finance comes under behavioural economics, an analysis of how investors’ emotions and certain psychological aspects of money affect their financial decisions. The study makes a significant point about how investors are frequently irrational, incapable of self-control, and influenced by their opinions.

In finance, there are several ways to look at the stock market’s performance, but one common idea is that psychological factors impact market results and returns.

In behavioural finance, people who work in finance aren’t seen as completely rational and self-controlled. Instead, they are seen as emotionally influenceable and having some typical and self-regulating behaviours. The investor’s emotional and physical well-being are often factors in financial decision-making, according to this study.

Also read: What are financial securities? Examples, types, and importance

Factors behind emotional financial planning

When it comes to money, emotions are a big factor. Emotions like fear, greed, overconfidence, regret, and anxiety influence many of our financial choices. For rational decision-making, familiarity with these emotional triggers is crucial for any investor. 

Investors may, for instance, keep holding their shares for longer than required in the hopeless expectation of eventually making a profit. When people put too much trust in their knowledge and skills, they put themselves and their investments at risk. 

Similarly, people might be driven by greed to go after huge rewards without fully comprehending the risks that come with them.

The impact of emotions on financial decisions

  • Overconfidence

A common tendency among investors is to overestimate their knowledge and skills, which leads to them taking unnecessary risks. There are possibilities and risks regarding emerging markets, and being overconfident may be a disaster. Overconfidence in our financial abilities might make us overlook potential vulnerabilities and take unwanted risks. 

Despite the risk of loss, we may put a lot of money into a certain stock or industry because we think we can predict the market.

For instance, despite poor fundamentals, an investor could still purchase a stock at a high price because they have a positive impression of that company.

  • Loss aversion

People often have this trait, which can stop them from making financially smart choices. It means being more affected by losses than wins. Because of this bias, investors could be hesitant to sell their losing assets, even when doing so would be a sensible move. This could make us avoid taking chances that might benefit our financial standing. 

For instance, we could stay away from stocks because of the chance of losing money, even if they’ve done better than other investment alternatives in the past. These emotions and habits may greatly affect our financial well-being and stability, so it’s important to remember them while making financial choices.

Also read: Key risks in investing in the stock market

  • Herding behaviour

Investors follow the herd, especially in developing economies where data is limited. This herd mentality may lead to surges and breakdowns because investors rely on the emotions of others rather than fundamental analysis.

For example, while lacking complete knowledge about a company or its business strategy, an investor may still purchase a stock that is receiving a lot of attention from analysts.

  • Fear of missing out (FOMO) 

There are a lot of people who feel this way. When it comes to money, fear of missing out (FOMO) may cause people to make impulsive and unwise decisions. 

For example, we may mindlessly follow the crowd and put our money into a stock without thinking about how it would affect our long-term financial objectives.

  • Confirmation bias

When investors look at new information, they tend to ignore information that goes against what they already believe. Due to a lack of knowledge, this bias may lead to a distorted view of the market. 

  • Disposition Effect

The disposition effect refers to the tendency to sell valuable assets too quickly and hold onto unprofitable investments for too long. Given the extreme volatility of prices in emerging markets, this bias might lead to missed opportunities and higher risk.

In this case, an investor might sell a company’s shares that have doubled in value even though they think they will continue to rise.

Emotional money management: How do you overcome emotional investing?

You need to learn to control your emotions to make solid financial decisions. When feelings are running high, making logical decisions is difficult, but there are ways to control your emotions.

Thorough research and knowledge

Learn the ins and outs of the market you’re targeting so you can make informed investment decisions. For example, knowing something can make you less uncertain, which can temper your emotional reactions.

Embracing diversity

Diversifying holdings across different assets and markets could reduce the impact of emotional biases. Diversification may help reduce two biases: overconfidence in specific assets and the fear of financial loss.

Clarity in goal-setting

Having well-defined investment objectives and a strategy in place may help investors remain focused on the long term while minimising the influence of short-term emotional shifts.

Maintaining consistency

Even though the market may experience short-term fluctuations, investors should avoid making emotional decisions by creating and sticking to an investment plan.

Also read: Your comprehensive guide to successful share market investing


This involves letting go of judgement and living in the present. Mindfulness can help people recognise their feelings without letting them rule them. This can help them make better, more logical decisions. 

Careful observation

Take the time to think about the feelings that went into past financial choices. One way to improve future decision-making is to reflect on previous ones and see if there are any emerging patterns. 


Understanding and managing the emotions behind your money decisions leads to financial stability and growth. With insight, planning, and self-awareness, you can move past fear and greed to invest smarter.

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