The Luxury Time IPO is an SME IPO with a face value of ₹10 per share. A total of 22,84,800 shares, amounting to ₹18.74 crore, will be issued. The price range has been fixed from ₹78 to ₹82 per share. The bidding window will open on December 4, 2025, and close on December 8, 2025. The scheduled date for allotment is December 9, 2025. The scheduled listing date of the IPO shares is December 11, 2025, and they will list on the BSE SME.
1,600 shares make up 1 lot of the Luxury Time IPO. The retail investors will have to apply for a minimum of 2 lots, making their investment ₹2,62,400. sNII will have to bid with a minimum amount of ₹3,93,600 for 3 lots, and the bNII category will invest ₹10,49,600 for 8 lots.
Luxury Time IPO Details
The following section highlights the key information regarding this IPO:
| Particulars | Details |
| Bidding Starts | December 4, 2025 |
| Bidding Ends | December 8, 2025 |
| IPO Lot Size | 1,600 Shares |
| Face value | ₹10 per share |
| Price Band | ₹78 to ₹82 per share |
| Issue price | |
| Reserved for Market Maker | 2,14,400 shares (₹1.76 crore) |
| Offer for sale | 4,56,000 shares (₹3.74 crore) |
| Fresh issue | 16,14,400 shares (₹13.24 crore) |
| Total Issue Size | 22,84,800 shares (₹18.74 crore) |
| Issue Type | Bookbuilding Issue |
| Listing at | BSE SME |
| Minimum Investment | ₹2,62,400 |
Luxury Time IPO Timeline
The schedule of the Luxury Time IPO is as follows:
| Particulars | Details |
| IPO Bidding Starts | December 4, 2025 |
| IPO Bidding Ends | December 8, 2025 |
| Expected Allotment | December 9, 2025 |
| Refund Process starts | December 10, 2025 |
| Demat account share credit | December 10, 2025 |
| Expected Listing | December 11, 2025 |
| UPI mandate cut-off time | 5 PM on December 8, 2025 |
Luxury Time Key Performance Indicator
The following are the Luxury Time Key Performance Indicators (KPIs):
| KPIs | FY 2023 | FY 2024 | FY 2025 |
| ROE (%) | |||
| ROCE (%) | 28.08% | 18.25% | 29.78% |
| Debt Equity (times) | 0.19 | 0.23 | 0.08 |
| RoNW (%) | 22.80% | 15.10% | 22.77% |
| PAT Margin (%) | 4.88% | 4.01% | 7.12% |
| EBITDA margin (%) | 7.52% | 6.23% | 10.22% |
| Price Book Value | – | – | 2.83 |
Luxury Time Financials
The financials of Luxury Time are as follows:
| Particulars (in ₹ lakh) | 2023 | 2024 | 2025 |
| Revenue | 5,285.9 | 5,058.5 | 6,078.2 |
| Total Assets | 2212 | 2553 | 3012 |
| Profit | 257.6 | 201.06 | 429.4 |
Luxury Time IPO Grey Market Premium (GMP)
The Luxury Time IPO GMP is currently ₹20, reflecting positive buyer interest. The premium has climbed steadily from ₹15 to ₹20 over the last three days, signalling improving market sentiment ahead of the listing.
| Date | GMP (₹) | Estimated Listing Price | Estimated Listing Gain | Trend |
| 03-12-2025 | ₹20 | ₹122 | 24.39% | Neutral |
| 02-12-2025 | ₹20 | ₹102 | 24.39% | Increasing |
| 01-12-2025 | ₹15 | ₹97 | 18.29% | – |
Note: GMP data is based on informal grey market activity and can fluctuate with movements in investor demand, subscription levels, and market conditions.
Luxury Time IPO Reservation
The shares of the Luxury Time IPO are reserved in the following manner:
| Investor Type | No. of Shares |
| Market Maker | 2,14,400 (9.38%) |
| QIB Shares | 10,28,800 (45.03%) |
| NII (HNI) Shares | 3,13,600 (13.73%) |
| Retail Shares | 7,28,000 (31.86%) |
| Total Shares | 22,84,800 (100.00%) |
Lot Size of Luxury Time IPO
The following lot sizes are available for Luxury Time IPO:
| Application | No. of Lots | No. of Shares | Amount (₹) |
| Individual investors (Minimum) | 2 | 3,200 shares | 2,62,400 |
| Individual investors (Maximum) | 2 | 3,200 shares | 2,62,400 |
| S-HNI (Minimum) | 3 | 4,800 shares | 3,93,600 |
| S-HNI (Maximum) | 7 | 11,200 shares | 9,18,400 |
| B-HNI (Minimum) | 8 | 12,800 shares | 10,49,600 |
Luxury Time IPO Anchor Investors Details
The details of the Luxury Time IPO anchor investors are as follows:
| Particulars | Details |
| Bidding Window opens | December 3, 2025 |
| Portion Size | 5.06 crore |
| Shares Offered | 6,17,600 |
| 50% shares lock-in (30 days) | January 8, 2026 |
| Remaining shares lock-in (90 days) | March 9, 2026 |
Luxury Time IPO Prospectus
You can browse through the documents below for more details:
| Draft Red Herring Prospectus (DRHP) | |
| Red Herring Prospectus (RHP) | |
| Anchor Investors | |
| Final Prospectus | Not Disclosed |
About Luxury Time
Luxury Time Limited was established in 2008 and is headquartered in Delhi. It operates as a distributor, marketer, and retailer of Swiss luxury watches in India, while also offering after-sales service and specialised tools. The company is led by Mr. Ashok Goel, Chairman and Managing Director, along with Mr. Pawan Chohan, forming the promoter group.
Over the years, the company has increased its reach through focused brand partnerships, improved service capabilities, and a growing retail presence. Its primary competitor is Ethos Ltd, a leading organised watch retailer in India. Luxury Time continues to strengthen its market position by expanding its store network, securing exclusive brand rights, and building strategic collaborations that enhance its visibility in the luxury watch market.
| Book-running manager in lead | GYR Capital Advisors Pvt.Ltd. |
| Registrar of the issue | MAS Services Ltd. |
Objectives of the Luxury Time IPO
Luxury Time will utilise the raised funds to meet the objectives given below:
| No. | Objectives | Amount (₹) |
| 1 | Setting up new retail stores | 2.82 crore |
| 2 | Working capital requirements | 9.00 crore |
| 3 | General corporate use | – |
Strength Of Luxury Time
Luxury Time’s core strengths come from its industry experience, exclusive brand partnerships, strong retail networks, and focused leadership.
1. Strong Market Presence
The company has over 15 years of expertise in India’s luxury watch space. Its ability to navigate through challenges such as high import duties and grey-market competition has helped create a profitable business.
2. Global Brand Partnerships
Exclusive rights for multiple Swiss luxury brands position the company as a trusted entry point for global watchmakers. The company also has joint ventures with mono-brand boutiques, and following their standards further strengthens these long-term relationships.
3. Expanding Retail Network
A footprint of 70+ points of sale across metro cities ensures wide visibility. Luxury Time sets up its stores in premium locations, with selective partnerships and consistent retail standards. This helps it to serve both new buyers and seasoned watch collectors.
4. Service Ecosystem
The company operates two service centres and more than 20 authorised facilities that provide repair, maintenance, and warranty support across the nation. Centralised spare parts distribution and OEM-aligned training ensure service reliability and faster turnaround.
5. Experienced Leadership
The promoter duo, Mr. Ashok Goel and Mr. Pawan Chohan, brings deep expertise in luxury retail, operations, and customer engagement. Backed by an experienced management team, they work for the company’s expansion and long-term direction.
Risk of Luxury Time
Luxury Time faces operational and financial risks that could affect stability and future performance.
1. Supplier Dependency
A major share of watches, tools, and machinery is sourced from a single Swiss supplier. With no long-term agreements, any changes, delays or disruptions in supply may affect inventory and sales.
2. Segment Dependence
The B2B distribution segment contributes over 75% of revenue. Any decline in this segment could affect overall profitability, as newer verticals remain small.
3. Negative Cash Flows
The company has reported negative operating cash flows in recent years, which may limit liquidity and affect working capital needs.
4. Import Duty Exposure
Luxury Time operations are import-driven, which makes them highly regulated. Any increase in customs duties, taxes, or compliance requirements may raise costs, affect pricing, and reduce margins.
Luxury Time IPO Review
The Luxury Time IPO offers exposure to the growing premium watch segment. The company has strong brand partnerships, an expanding retail footprint, and improving market visibility. Its rising grey market premium reflects healthy investor interest ahead of listing. However, the company faces notable risks, including heavy dependence on a single supplier and a heavy reliance on its B2B distribution segment. Overall, the IPO presents a balanced mix of opportunity and caution for the investors.
This IPO may interest those who are comfortable with SME risks and seeking an opportunity in businesses linked to premium consumer goods.
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Luxury Time IPO FAQs
It is an SME IPO of 22,84,800 shares amounting to ₹18.74 crore.
You can apply using UPI or via the ASBA facility in your bank.
The Luxury Time IPO offers strong growth potential but also carries risks. It may suit investors comfortable with SME-level volatility.
At a premium of ₹20, the expected returns on the Luxury Time IPO are 24.39%.
The Luxury Time IPO will open on December 4, 2025.
The lot size of the Luxury Time IPO is 1,600 shares.
The Luxury Time IPO allotment is scheduled for December 9, 2025.
The Luxury Time shares are expected to list on December 11, 2025.
