Simca Advertising will raise ₹58 crore from the market through its IPO. It will issue a total of 31,71,600 shares. This offering will accept bids starting from May 8, 2026. Interested participants can apply until the offer period closes on May 12, 2026. The company has proposed to allot the shares on May 13, 2026. This issue will debut on NSE SME, with its listing set on May 15, 2026.
The lot size of this IPO is 600 shares. The price band ranges from ₹174 to ₹183. Retail investors can participate by applying for at least two lots, which amount to ₹2,19,600. The outlay for the sNII category is ₹3,29,400, as their minimum bid is three lots. For the bNII participants, the bidding starts at 10 lots, requiring an investment of ₹10,98,000.
Simca Advertising IPO Details
An overview of the main particulars of this offering is presented below:
| Particulars | Details |
| Bidding Opens | May 8, 2026 |
| Bidding Closes | May 12, 2026 |
| Issue Type | Bookbuilding Issue |
| Face Value | ₹10 per share |
| Price Band | ₹174 to ₹183 |
| Issue Price | – |
| Listing at | NSE SME |
| Lot Size | 600 Shares |
| Reserved for Market Maker | 1,59,000 shares (₹3 Crore) |
| Offer for Sale(OFS) | – |
| Fresh Issue | 30,12,600 shares (₹55 Crore) |
| Total Issue | 31,71,600 shares (₹58 Crore) |
| Minimum Investment | ₹2,19,600 |
Simca Advertising IPO Timeline
Simca advertising IPO will follow the schedule given below:
| Particulars | Details |
| Bidding Opens | May 8, 2026 |
| Bidding Closes | May 12, 2026 |
| Allotment Expected | May 13, 2026 |
| Refunds Start On | May 14, 2026 |
| Share Credit to Demat | May 14, 2026 |
| Listing Scheduled | May 15, 2026 |
| Cut-off for UPI mandate | 5:00 PM on May 12, 2026 |
Simca Advertising Key Performance Indicators (KPI)
The Simca Advertising KPIs are provided in the following table:
| KPIs | FY25 | FY24 | FY23 |
| ROE (%) | 57.44 | 78.14 | 96.91 |
| ROCE (%) | 76.57 | 104.50 | 127.47 |
| Debt Equity (times) | 0.02 | 0.00 | 0.03 |
| RoNW (%) | 57.44 | 78.14 | 96.91 |
| PAT Margin (%) | 13.31 | 11.71 | 13.10 |
| EBITDA Margin (%) | 18.00 | 15.66 | 17.69 |
| Price Book Value | – | – | – |
Simca Advertising Financials
The given table outlines Simca Advertising’s financial figures:
| Particulars (in ₹ lakh) | FY25 | FY24 | FY23 |
| Total Assets | 3,666.87 | 1,980.01 | 606.76 |
| Revenue | 7,509.04 | 4,930.50 | 1,195.57 |
| Profit | 997.52 | 577.58 | 156.61 |
Simca Advertising IPO Subscription Status
As the Simca Advertising IPO is yet to open, subscription numbers have not been disclosed. These figures will be updated after bidding commences on May 8, 2026.
Applications can be submitted between 10:00 AM and 5:00 PM throughout the offer period.
Simca Advertising IPO Grey Market Premium
The grey market premium (GMP) of the Simca Advertising IPO currently stands at ₹0, indicating neutral sentiment in the grey market. Based on this, the stock is expected to list around its issue price of ₹183, suggesting no immediate listing gains.
| GMP Date | GMP | Est. Listing Price | Est. Profit* | Last Updated |
|---|---|---|---|---|
| 05-05-2026 | ₹0 ─ | ₹183 (0.00%) | ₹0 | 5-May-2026 20:31 |
| 04-05-2026 | ₹0 ─ | ₹183 (0.00%) | ₹0 | 4-May-2026 23:32 |
Note: GMP values are based on unofficial trades and are for reference only. They are not to be considered as investment recommendations.
Simca Advertising IPO Reservation
This offering includes reserved portions for various investor segments, as detailed below:
| Investor Category | Reservation |
| Market Maker Shares | 1,59,000 |
| QIB Shares | Not Yet Disclosed |
| NII (HNI) Shares | Not Yet Disclosed |
| Retail Shares | Not Yet Disclosed |
| Total Shares | 31,71,600 |
Simca Advertising IPO Lot Size
Participation in the issue requires investors to adhere to the stated lot sizes:
| Investor Type | Lots | Shares | Amount |
| Retail Investors – Minimum Bid | 2 | 1,200 | ₹2,19,600 |
| Retail Investors – Maximum Bid | 2 | 1,200 | ₹2,19,600 |
| S-HNI – Minimum Bid | 3 | 1,800 | ₹3,29,400 |
| S-HNI – Maximum Bid | 9 | 5,400 | ₹9,88,200 |
| B-HNI – Minimum Bid | 10 | 6,000 | ₹10,98,000 |
Simca Advertising IPO Anchor Investors
Here are the details related to the anchor investors in this offering:
| Particulars | Details |
| Anchor Bidding Opens | May 7, 2026 |
| Shares Offered | Not Yet Disclosed |
| Portion Size | Up to 60% of the QIB portion |
| 50% Shares Lock-in (30 Days) | June 11, 2026 |
| Remaining shares Lock-in (90 Days) | August 10, 2026 |
Simca Advertising IPO Prospectus
You can find more information about the issue in the documents provided below.
| Draft Red Herring Prospectus (DRHP) | |
| Red Herring Prospectus (RHP) | |
| Anchor Investors | – |
| Final Prospectus | Not Disclosed Yet |
About Simca Advertising
Simca Advertising was founded in 2022 in Mumbai. Fahim Batliwala leads as the managing director, guiding the operations. He is supported by the other promoter, Ashma Fahim Batliwala. The firm operates in the out-of-home (OOH) advertising segment, offering brands visibility across billboards, transit media, kiosks, and digital displays. It provides end-to-end campaign execution, including location planning, audience targeting, and media strategy to reach consumers in high-traffic urban spaces.
The company has a strong presence in Mumbai with strategically placed media assets and a diversified client base. Supported by industry experience and rising demand for digital and targeted advertising, it benefits from the evolving OOH landscape.
| Lead Manager | Socradamus Capital |
| IPO Registrar | MUFG Intime India |
Simca Advertising IPO Objectives
The proceeds of the issue will be deployed towards the following stated objectives:
| S. No. | Particulars | Amount (in ₹ lakh) |
| 1. | LED Screen Installation | 1,271.88 |
| 2. | CWM Collaboration Funding | 500.00 |
| 3. | Working Capital Needs | 2,350.00 |
| 4. | General corporate uses |
Strengths of Simca Advertising
Simca Advertising’s business is backed by the following core strengths:
- Strong OOH Network: The firm has built a solid presence in outdoor advertising. It has a wide network of media assets across high-traffic locations, helping brands reach large and diverse audiences consistently.
- Diverse Solutions: Simca Advertising offers a mix of traditional and digital advertising formats. This allows businesses the flexibility to choose from options that suit their goals, budgets, and target audiences.
- Industry Partnerships: Collaborations with brands, agencies, and public bodies help secure premium advertising spaces and strengthen execution, ensuring campaigns run smoothly and deliver better visibility.
- Experienced Leadership: The management and promoters have years of experience. Their expertise helps in carrying out the strategy, operations, and innovation, which support growth and help in adapting to changing market trends.
Risks of Simca Advertising
An examination of Simca Advertising’s risk factors is crucial before making an investment decision.
- Dependence on Leased Assets: The company operates entirely on leased media sites and does not own infrastructure, making it dependent on third parties for continuity, pricing, and availability of key advertising locations.
- High Trade Receivables: A large portion of assets is tied up in receivables. Delays in client payments may create cash flow gaps and impact the company’s ability to meet operational expenses.
- Seasonal Fluctuations: The business is seasonal, with higher demand during festive periods. Any mismatch in demand or unexpected events may lead to uneven revenue and underutilised inventory.
- Business Overlap: The promoter is involved in similar businesses, which may lead to potential conflicts of interest in areas like clients, sites, and vendor relationships.
Simca Advertising IPO Review
The Simca Advertising IPO operates in a growing OOH advertising space driven by urban visibility needs. The company benefits from a strong media network, diverse offerings, and experienced leadership. However, a GMP of ₹0 indicates neutral sentiment, while risks like reliance on leased assets, fluctuations and trade receivables persist.
This offering may suit informed investors with a moderate risk appetite, backed by careful evaluation of fundamentals.
Other Recent IPO List
Looking for more IPO opportunities? Discover the newest and upcoming public issues.
Simca Advertising IPO FAQs
Simca Advertising IPO is an SME book-building issue worth ₹58 crore, consisting entirely of a fresh issue of shares. The company will list on the NSE SME platform.
You can apply through your broker using ASBA via net banking or UPI on supported platforms by selecting the IPO and placing your bid during the subscription period.
The IPO operates in a growing OOH advertising segment with a strong network and experienced management. However, risks like leased asset dependence and receivables make it a balanced opportunity.
Current grey market premium (GMP) is ₹0, suggesting a listing near the issue price with no immediate listing gains. GMP is unofficial and may change before listing.
The Simca Advertising IPO opens on May 8, 2026, and closes on May 12, 2026.
The lot size is 600 shares. Retail investors must apply for a minimum of 2 lots (1,200 shares), amounting to ₹2,19,600 at the upper price band.
The allotment of shares in the Simca Advertising IPO is expected to be finalised on May 13, 2026.
Simca Advertising IPO is scheduled to list on May 15, 2026, on the NSE SME.
