Summary
Purple Style Labs IPO is a ₹680 crore mainboard book-built fresh issue priced at ₹546 to ₹575 per share. Bidding runs from 31 August to 2 September 2026.
One lot contains 26 shares, putting the minimum retail application at ₹14,950 at the upper price. The shares are scheduled to list on BSE and NSE on 7 September 2026.
Revenue from operations stood at ₹557.84 crore in FY2026, while the loss after tax was ₹285.40 crore.
Purple Style Labs operates Pernia’s Pop-Up Shop with 1,109 active designer brands, 208,490 SKUs and 14 experience centres.
Purple Style Labs IPO is a ₹680 crore book-built mainboard issue consisting entirely of fresh shares. There is no offer for sale. Each equity share has a face value of ₹10.
The IPO opens on 31 August 2026 and closes on 2 September. Allotment is expected on 3 September, followed by the proposed listing on BSE and NSE on 7 September 2026.
The price band is ₹546 to ₹575 per share. One lot contains 26 shares, putting the minimum retail application at ₹14,950 at the upper price. S-HNI applications start at 14 lots or ₹2,09,300, while B-HNI applications start at 67 lots or ₹10,01,650.
Purple Style Labs IPO Details
The key details of the Purple Style Labs IPO are listed below:
| Particulars | Details |
| IPO Open Date | 31 August 2026 |
| Close Date | 2 September 2026 |
| Face value | ₹10 per share |
| Price Band | ₹546 to ₹575 per share |
| Issue price | To be finalised |
| IPO Lot Size | 26 shares |
| Offer for sale | Nil |
| Fresh issue | Up to ₹680 crore |
| Issue Type | Book Built Mainboard IPO |
| Listing at | BSE, NSE |
| Total Issue Size (₹ Crore) | ₹680 crore |
| Minimum Investment | ₹14,950 for 26 shares at the upper price |
Purple Style Labs IPO Timeline
The important dates for the Purple Style Labs IPO are listed below:
| Particulars | Date |
| IPO Open Date | 31 August 2026 |
| IPO Close Date | 2 September 2026 |
| Tentative Allotment | 3 September 2026 |
| Initiation of Refunds | 4 September 2026 |
| Credit of Shares to Demat | 4 September 2026 |
| Tentative Listing Date | 7 September 2026 |
| Cut-off time for UPI mandate confirmation | 5:00 PM on 2 September 2026 |
Purple Style Labs Key Performance Indicator
The key performance indicators of Purple Style Labs for the last three financial years are shown below:
| KPI | FY2026 | FY2025 | FY2024 |
| ROE | Not applicable | -160.33% | -120.75% |
| ROCE | -23.56% | -4.75% | -3.32% |
| Debt Equity | -7.10x | 0.96x | 2.94x |
| RoNW | Not applicable | -160.33% | -120.75% |
| PAT Margin | -51.16% | -38.45% | -9.46% |
| EBITDA margin | 5.44% | 8.57% | 6.27% |
| Price Book Value | – | – | – |
ROE and RoNW are not applicable for FY2026 because the company had negative equity and reported a loss.
Purple Style Labs IPO Financials
The financial performance of Purple Style Labs over the latest three financial years is shown below:
| ₹ crore | 2024 | 2025 | 2026 |
| Revenue from operations | 504.37 | 489.91 | 557.84 |
| Total Asset | 458.39 | 497.05 | 829.60 |
| Profit After Tax | -47.71 | -188.38 | -285.40 |
Purple Style Labs India IPO Subscription Status
Subscription Details Not Yet Available
Subscription information will be available once bidding starts.
Bidding is generally available from 10:00 AM to 5:00 PM during the issue period, subject to channel-specific cut-off times on the closing day.
Purple Style Labs IPO Grey Market Premium (GMP Today)
The latest available GMP entries for the Purple Style Labs IPO are shown below:
| Date | GMP (₹) | Estimated Listing Price | Estimated Listing Gain | Trend | Last Updated |
| 26 August 2026 | Not available | Not available | Not available | Not available | 26-Aug-2026 09:47 AM |
| 25 August 2026 | Not available | Not available | Not available | Not available | 25-Aug-2026 05:31 PM |
Note: GMP (Grey Market Premium) values are sourced from the grey market and are subject to rapid change based on demand, subscription status and market sentiment.
Purple Style Labs IPO Reservation
The reservation details for the Purple Style Labs IPO are given below:
| Investor Category | Shares Offered |
| Market Maker Shares Offered | Not applicable |
| QIB Shares Offered | Not less than 75% of the issue |
| NII (HNI) Shares Offered | Not more than 15% of the issue |
| Retail Shares Offered | Not more than 10% of the issue |
| Total Shares Offered | Up to 1,24,54,212 shares at ₹546 or 1,18,26,086 shares at ₹575 |
Purple Style Labs IPO Lot Size
The lot size and application amounts for the Purple Style Labs IPO are given below:
| Application | Lots | Shares | Amount |
| Individual investors (Retail) (Min) | 1 | 26 | ₹14,950 |
| Individual investors (Retail) (Max) | 13 | 338 | ₹1,94,350 |
| S-HNI (Min) | 14 | 364 | ₹2,09,300 |
| S-HNI (Max) | 66 | 1,716 | ₹9,86,700 |
| B-HNI (Min) | 67 | 1,742 | ₹10,01,650 |
Purple Style Labs IPO Anchor Investors
Purple Style Labs IPO anchor investor bidding is scheduled for 28 August 2026. The anchor allocation, amount raised and investor list will be updated after the anchor bidding is completed.
Purple Style Labs IPO Prospectus
The documents related to the Purple Style Labs IPO are listed below:
About Purple Style Labs
- Founded in: 2015
- Managing Director: Not designated. Abhishek Agarwal is the Whole-Time Director and Chief Executive Officer
- Services they Provide: Multi-brand luxury fashion retail through its website, mobile application, other digital channels and physical experience centres
Purple Style Labs Limited operates Pernia’s Pop-Up Shop, a multi-brand luxury fashion platform serving customers through digital and physical channels.
Its product categories include womenswear, menswear, jewellery, accessories and kidswear. As of 31 March 2026, the platform had 208,490 SKUs sourced from 1,109 active designer brands.
Purple Style Labs had 14 experience centres globally. Twelve were in India, while one was in London and another in New York. The platform served more than 200,000 unique customers from FY2024 to FY2026.
The key intermediaries associated with the IPO are listed below:
| Particulars | Details |
| Book running lead manager | Axis Capital Limited, IIFL Capital Services Limited |
| Registrar of the issue | KFin Technologies Limited |
Objectives of Purple Style Labs
The proposed use of the IPO proceeds is given below:
| Objective | Amount (₹ crore) |
| Investment in wholly owned subsidiary PSL Retail towards lease liabilities of experience centres and back-end offices in India | 371.13 |
| Funding towards sales and marketing expenses | 138.90 |
| General corporate purposes | Balance of the net proceeds |
Strength Of Purple Style Labs
- Wide designer portfolio: Purple Style Labs had 208,490 SKUs from 1,109 active designer brands as of 31 March 2026. The range spans womenswear, menswear, jewellery, accessories and kidswear.
- Presence across online and offline channels: Customers can shop through the website, mobile app and experience centres. The company operated 14 experience centres globally, including stores in London and New York.
- Large customer base: More than 200,000 unique customers used the platform between FY2024 and FY2026. This customer base was served across both digital channels and physical experience centres.
Risk of Purple Style Labs
- Losses have widened: Loss after tax increased from ₹47.71 crore in FY2024 to ₹188.38 crore in FY2025 and ₹285.40 crore in FY2026. Operating cash flow was also negative in each of these years.
- High dependence on experience centres: Indian experience centres accounted for 74.72% of total PPUS GMV in FY2026. Any disruption at these stores can therefore affect a large part of the business.
- Dependence on key designer brands: The top 10 designer brands made up 30.24% of total PPUS GMV in FY2026. A disruption in these relationships, or problems with supply, could affect the range of products available on the platform.
Purple Style Labs IPO Review
Purple Style Labs grew its revenue in FY2026, but that did not translate into better profitability. Revenue from operations reached ₹557.84 crore, up from ₹489.91 crore a year earlier. At the same time, the loss after tax widened sharply to ₹285.40 crore. Borrowings stood at ₹371.40 crore and total equity was negative at ₹52.28 crore by the end of FY2026.
The IPO is entirely a fresh issue of ₹680 crore. The company plans to use ₹371.13 crore towards lease liabilities through PSL Retail and ₹138.90 crore for sales and marketing. Its broad designer portfolio and omni-channel presence support the business model, but the financial position remains an important part of the assessment. With negative earnings in FY2026, the price-to-earnings ratio is not ascertainable.
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Purple Style Labs IPO FAQs
Purple Style Labs IPO is a ₹680 crore mainboard book-built issue consisting entirely of fresh shares. The price band is ₹546 to ₹575 per share, with listing proposed on BSE and NSE.
Investors can apply through a broker offering IPO applications or through an ASBA-enabled bank. Select the IPO, enter the required quantity and authorise the application amount.
Purple Style Labs has a large designer portfolio and both online and physical retail channels. However, it remains loss-making, reported negative equity in FY2026 and has higher borrowings, which investors should consider before applying.
There is no fixed return from an IPO. As of 26 August 2026, no GMP had started for Purple Style Labs, so a grey-market-based listing return was not available.
Purple Style Labs IPO opens on 31 August 2026 and closes on 2 September 2026.
One lot contains 26 shares. The minimum retail application is ₹14,950 at the upper price of ₹575 per share.
Open the IPO section of your broker or use an ASBA-enabled bank account. Choose Purple Style Labs IPO, enter the bid quantity and complete the required payment authorisation.
The tentative allotment date for Purple Style Labs IPO is 3 September 2026.
Purple Style Labs IPO is expected to list on BSE and NSE on 7 September 2026.
