Balaji Telefilms Partners with YouTube for 5 Exclusive Shows

Shares of Balaji Telefilms rose as much as 1.5% on September 4 after the Ekta Kapoor-led company announced a partnership with YouTube to launch five exclusive shows. Under the collaboration, Ekta Kapoor will lead the creative vision and retain ownership of the intellectual property. YouTube will handle global distribution and monetisation through advertising and brand deals. The slate includes returning titles such as Haq Se Season 2, Phir Pyar Ki Yeh Kahani Suno, and Kehne Ko Humsafar Hai Season 4, along with other projects currently in development. The shows will be produced in 4K as digital-first, TV-scale content available worldwide. Balaji Telefilms highlighted YouTube’s strong reach on connected TVs in India, noting that the platform reached over 75 million people aged 18 and above on CTV in April 2025 and holds the top position in media reach across CTV screens. Ekta Kapoor described the partnership as an opportunity to connect with audiences through emotional storytelling on a platform where viewers increasingly gather. Gunjan Soni, Managing Director – India at YouTube, said the collaboration brings high-quality, on-demand shows designed for digital-first living-room audiences.