Senco Gold Acquires 68% Stake in Melorra for ₹68 Crore

has signed a Share Subscription Agreement (SSA) to acquire a 68% equity stake in August Jewellery Private Limited, which operates the jewellery brand Melorra, for ₹68 crore. The acquisition is aimed at strengthening Senco Gold’s digital presence and omnichannel strategy by expanding its reach across online and offline jewellery retail channels. The deal could help the company tap into a broader customer base, enhance its digital capabilities and diversify its growth opportunities in India's evolving jewellery market. The development marks a strategic move by Senco Gold to strengthen its competitive position and expand its presence in the digital jewellery segment. Investors will monitor the integration process and the acquisition's contribution to future business growth.