Eveready enters mosquito protection market

Eveready Industries India Limited

has entered the mosquito-protection market with portable liquid vaporisers developed in-house. The company is targeting up to ₹100 crore in revenue from the new product category within three years. Eveready said the product was developed over the past year and does not require major additional investment. The move expands Eveready beyond its traditional battery business and into the homecare segment. The company plans to use its existing distribution network and understanding of household products to support the launch. The revenue target is an internal business objective, not current revenue. Actual contribution will depend on consumer adoption, distribution reach and competition in the mosquito-protection market. What I’m watching: Product rollout, distribution expansion, consumer response and progress toward the ₹100 crore revenue objective. Stance: Tracking whether the new category can become a meaningful contributor to Eveready’s growth. Disclosure: This post is for educational purposes only and is not investment advice or a buy/sell recommendation. Disclose any holding or interest before publishing