Meesho Content Commerce NMV Grows 152% YoY

Meesho’s

Content Commerce ecosystem recorded 152% YoY growth in Net Merchandise Value (NMV) over the 12 months ended August 2026, supported by 1.6 lakh active creators across India. Creator-Led Commerce Gains Scale - Around 90% of active creators are nano creators with fewer than 10,000 followers, while 81% come from non-metro India. - Tier 3 and Tier 4 markets contributed 66% of Content Commerce orders, highlighting the growing role of smaller cities in Meesho’s creator-led commerce model. - Homemakers account for 40% of the active creator base, while young graduates represent another 30%, including around 50,000 graduates. Around 25% of active creators are first-time creators. Over 4 Lakh Sellers on the Platform - More than 4 lakh sellers have opted into Meesho’s Content Commerce ecosystem. Creators earn commissions on orders generated through their content, providing sellers with an additional demand-generation channel. - Meesho’s short-form video platform, Video Finds, recorded nearly 4,800 crore content views and around 9,000 crore minutes of watch time over the past 12 months. - The company said content-led discovery is expanding beyond women’s fashion into electronics accessories, personal care and home products. Disclaimer: This content is for educational and informational purposes only and should not be considered investment advice or a recommendation to buy or sell any security. Investors should conduct their own research and consider their risk profile before making any investment decision.