ITC HOTELS — LONG-TERM EXPANSION BLUEPRINT

ITC Hotels has outlined a plan to scale to 5,900+ keys and 220+ hotels by 2030. The company has also launched its new ‘Epiq Collection’ brand, entered new cities, and has already added 15 hotels in the first half of FY26. Growth continues under its asset-right strategy, which focuses on expanding premium hospitality without heavy balance-sheet load. Why it matters Expansion is brand-led, not capex-heavy, protecting returns Broader footprint strengthens ITC’s premium hospitality positioning Consistent pipeline + asset-light economics = profitable scale Risks to watch Hospitality is still macro-sensitive (tourism, business travel cycles) Profitability depends on occupancy and ADR discipline Execution quality across franchise/management-contract hotels