Affle 3i to Acquire Israeli Ad-Tech Firm Perion

Affle 3i Limited has signed a definitive agreement to acquire 100% of Israel-based advertising technology company Perion Network in an all-cash transaction valued at approximately US$420 million. Under the agreement, Perion shareholders will receive US$11.70 per share. The acquisition is aimed at strengthening Affle’s presence in developed markets and expanding its AI-powered digital advertising business across retail media, connected TV and digital-out-of-home advertising. Affle plans to fund the transaction through a combination of bank financing and available cash. The deal is subject to regulatory and shareholder approvals and is expected to close in early 2027. The proposed acquisition could expand Affle’s global reach and technology capabilities, although successful integration and the expected business synergies will remain key factors to monitor. Disclaimer: The views expressed purely for educational and informational purposes and do not constitute financial advice or a recommendation to buy, sell, or hold any security