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SUMEETINDS
Meesho is a digital social commerce platform that enables small entrepreneurs and resellers to sell products via social networks, targeting value-conscious customers across India. It curates a wide range of categories like fashion, home goods and accessories, leveraging technology for catalog management and logistics tie-ups. Revenue derives from commissions on transactions and value-added services for sellers. Meesho’s growth reflects increased mobile internet penetration, rural adoption and affordability trends. Its unit economics and profitability are shaped by marketing spend, delivery costs, discounting strategies and customer retention. Competitive pressures from larger e-commerce players also influence strategy as the platform evolves to deepen engagement and expand categories.
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