LIC - Jeevan Dharaa II, Health Shield and Cancer Cover

is in focus after launching three insurance products: New Jeevan Dharaa II, Health Shield and Cancer Cover. New product launches can broaden a company's offering and help it serve different customer needs. However, product availability alone does not guarantee higher profitability. Investors should track policy sales, premium income, persistency, distribution expenses, claims experience and the contribution of new products to the overall business. Product suitability for customers is also different from the investment attractiveness of the insurer's shares. Learning point: A product launch is a business development; its financial importance becomes clearer when sales, profitability and customer retention data emerge.