SBICARD: Launches Co-Branded ‘ETERNAL SBI Card’ with Eternal

SBICARD: Launches Co-Branded ‘ETERNAL SBI Card’ with Eternal

- SBI Card and Eternal Limited (formerly Zomato) have launched the co-branded ‘ETERNAL SBI Card’, with early access currently open and phase-wise availability from October 22, 2026. - Cardholders get 10% instant discounts on Zomato, District and Bistro, and on Blinkit electronics and beauty; 5% discount applies to other Blinkit categories. - Discounts are capped at a combined ₹2,000 per month across Zomato, Blinkit, District and Bistro. - Customers can earn 5% cashback up to ₹1,000 per month on Apollo 24/7, ixigo, Uber and Urban Company. - The card carries a ₹499 joining fee, includes 6 months of complimentary Zomato Gold, and offers an annual fee waiver on spends of ₹2 lakh. - Available on Mastercard and RuPay, with fully digital onboarding through Zomato, Blinkit and District apps. Impact: Positive — The partnership expands SBI Card's retail co-branded portfolio and gives it access to Eternal's large consumer ecosystem. The key metric to watch will be card acquisitions, active usage and spending volumes, rather than the launch itself.