SENCO GOLD : ACQUIRES 68% STAKE IN MELORRA PARENT FOR ₹68 CR
SENCO
• Executes SSA and SHA to acquire 68% of August Jewellery Pvt Ltd (AJPL), owner of the Melorra brand, for ₹68 Cr in cash across multiple tranches
• AJPL FY26 turnover stood at ₹97.93 Cr vs ₹33.25 Cr in FY25 and ₹173.63 Cr in FY24
• Overall acquisition rises to 79%, including the purchase by a promoter group entity; AJPL to become a subsidiary of Senco Gold
• AJPL operates 20 stores across India in fast-fashion lightweight jewellery; Senco currently manages these stores as master franchisee
• Primary investment; fresh equity to fund growth/expansion and discharge old liabilities; completion indicatively by February 2027
**Impact: Positive** — Adds a digital and e-commerce-led fast-fashion jewellery brand to Senco’s omnichannel play at a modest outlay relative to AJPL’s FY26 turnover.