Plastic Circular Economy: A New Urban Opportunity.
Imagine the plastic bottle thrown away today getting a second life instead of ending up in a landfill.
UNDP India and Hindustan Unilever Ltd (HUL) have announced a new phase of their partnership to strengthen plastic circularity across **50 cities by 2028**, with a target to support **50,000 Safai Mitras** and improve segregation, collection, recovery and recycling systems.
The initiative is part of HUL’s **Project Circular Bharat**, linking waste collection with formal livelihoods and stronger recycling infrastructure.
• **Hindustan Unilever Ltd (HUL)** — Directly involved in the initiative through Project Circular Bharat.
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