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VIJAY KUMAR GUPTA

13th Nov · SEBI-Registered Analyst

MARICO
🟦 MARICO LTD — COMPANY OVERVIEW

MARICO
1️⃣ About the Company Marico is a leading Indian FMCG company focused on health, beauty, and wellness categories, with strong brands in edible oils, haircare, skincare, and male grooming. 2️⃣ Key Brands Parachute, Parachute Advansed Saffola (Edible Oils, Oats, Honey, Healthy Snacks) Set Wet, Livon, Beardo Kaya Youth, True Roots The company has a dominant position in coconut oil and value-added hair oils. 3️⃣ Strengths Strong rural + urban distribution footprint. Strong pricing power in core categories. Growing premium portfolio (male grooming, digital-first brands). Expanding into foods & health (Saffola franchise). Asset-light and high-margin FMCG model. 4️⃣ Risks Volatile raw material costs (coconut, copra). Intense competition in personal care and foods. Rural slowdown affects volume growth. 5️⃣ View A stable long-term compounder with healthy cash flows and strong brand equity. Fits well in a defensive consumption portfolio.

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