$TITAN Seen as Key Beneficiary of India’s Formalising Gold Market

India’s gold and jewellery industry is undergoing a major transformation, driven by rising formalisation, resilient consumer demand, and changing policy dynamics. Despite elevated gold prices and higher import taxes, demand remains strong as gold continues to be viewed as a trusted savings and investment asset. According to a report, organised players like Titan Company, through its flagship jewellery brand Tanishq, are well-positioned to gain market share as consumers increasingly shift toward trusted and compliant brands. The recent rise in import duties may create short-term disruption and widen the gap between organised and unofficial channels, but the long-term formalisation trend remains intact. Titan’s strong brand equity, wide retail network, customer trust, and execution capabilities are expected to support sustained growth.