Affle 3i Limited is an India-based global technology company with a proprietary consumer intelligence platform that transforms ads into recommendations helping marketers to identify, engage, acquire and drive transactions with potential and existing users. It enables advertisers to optimize targeting, personalize user engagement and maximize return on investment (ROI) by combining proprietary data, deep audience insights and advanced generative artificial intelligence (AI) capabilities. Its consumer intelligence platforms deliver personalized solutions helping marketers connect with audiences. The Company's OpticksAI platform is an AI-powered, consumer-centric digital advertising platform, which transforms traditional ads into hyper-personalized, interactive experiences. Its solutions include CTV-First Brand Solutions, ASO, Apple Search and App Store, App Discovery and Growth, User Acquisition, and Retention and Retargeting.