BlueStone Jewellery and Lifestyle Limited is an India-based company. The Company offers contemporary lifestyle diamond, gold, platinum and studded jewelry under its brand, BlueStone. It is a digital first direct-to-consumer (DTC) brand and omnichannel jewelry brand. Its range of product offerings includes rings, earrings, necklaces, pendants, solitaires, bangles, bracelets and chains that caters to diverse customer segments and are retailed at varying price points. It provides over 91 collections (defined as a set of jewelry designs created with a specific theme) of jewelry products. It focuses on offering daily wear, other occasion-led jewelry and contemporary designs. Its Website and mobile application allow customers to browse over 7,400 designs and offer a multitude of options to discover and interact with jewelry, including browsing online, 360-degree views of products, access to contemporary designs, select store locations, view store inventory, and an option to Try at Home.