Bluestone Jewellery And Lifestyle Ltd. Share Price

BLUESTONE Q2: REVENUE UP 44% YOY; EBITDA SURGES 127%

BLUESTONE Q2: REVENUE UP 44% YOY; EBITDA SURGES 127%, FOURTH CONSECUTIVE PROFITABLE QUARTER

• REVENUE GROWTH: Revenue up 43.9% YoY, with jewellery revenue rising 46.3% to ₹1,471 Cr • EBITDA GROWTH: EBITDA surged 127% YoY to ₹97.1 Cr, marking the fourth consecutive profitable quarter • SAME-STORE SALES: Strong SSSG of 32.9%, indicating robust demand across existing stores • CUSTOMER GROWTH: Customer base crossed 10 lakh, up 19.3% YoY; repeat customers contributed 56.3% of revenue vs 51.4% last year • STORE EXPANSION: Network reached 379 stores across 146 cities, adding 68 stores and entering 19 new cities YoY • TIER 2 & 3 EXPANSION: All 7 cities entered during Q2 FY27 were Tier 2 and Tier 3 markets • H1 PERFORMANCE: EBITDA more than doubled to ₹203 Cr, with margin expanding 422 bps YoY to 14.1% Impact: Positive — Strong revenue growth, robust same-store sales, expanding margins and sustained profitability highlight healthy demand and improving operating leverage, while aggressive Tier 2 and Tier 3 expansion strengthens the company’s growth runway.

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BlueStone Jewellery Lifestyle Ltd. — SWOT Analysis

Strengths Strong revenue growth: Q1 FY27 revenue reached ₹733.2 Cr, up 48.8% YoY. Strong same-store sales growth: SSSG was 39% YoY in Q1 FY27, indicating healthy demand from existing stores. Rapid store expansion: Store count reached 352 as of June 30, 2026, with 12 stores added during Q1 FY27. Weaknesses High inventory requirement: Closing inventory reached approximately ₹2,651.7 Cr at FY26-end, reflecting the capital-intensive nature of jewellery retail. Profitability still developing: Although profitability has improved sharply, reported margins remain relatively modest compared with mature jewellery businesses. Expansion costs: Rapid store additions can increase rental, employee, marketing and depreciation expenses before new stores reach mature productivity. Opportunities Organised jewellery market: Continued migration from unorganised to organised jewellery retail can support BlueStone's long-term market-share gains. Omnichannel expansion: Combining online technology with physical stores can increase customer acquisition and conversion. Tier-2 and Tier-3 cities: The expanding store network provides an opportunity to reach new customer segments across India. Threats Gold-price volatility: Sustained high gold prices could reduce jewellery affordability and increase inventory funding requirements. Intense competition: BlueStone competes with established organised jewellery chains as well as regional and online players. Consumer-demand slowdown: Jewellery purchases can be postponed during periods of economic uncertainty. Inventory risk: A large inventory base increases exposure to gold-price movements and working-capital requirements.

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Jewellery Stocks Slip After PM Urges Gold Purchase Caution

Major jewellery stocks traded lower on Tuesday morning after Prime Minister Narendra Modi urged Indians to refrain from buying gold unless absolutely necessary. Titan Company was trading down 1.03%, from its previous close. Kalyan Jewellers India fell 2.25%, while Thangamayil Jewellery declined 1.45%. BlueStone Jewellery and Lifestyle was down 1.22%. Senco Gold was the only major jewellery stock trading higher, gaining 1.36%. Modi made the appeal in an Instagram post while urging citizens to embrace the principles of “Swadeshi” and “Vocal for Local”. He also called on Indians to avoid travelling overseas solely for leisure and to consider hosting weddings domestically under the theme “Weddings in India”. “We should also refrain from buying gold unless absolutely necessary,” Modi said. The Prime Minister said greater emphasis on domestic products and self-reliance would help India progress towards becoming a “Viksit Bharat” by the time the country celebrates 100 years of independence. The comments come at a time when gold remains one of the most important purchases for Indian households, particularly for jewellery, weddings and other traditional occasions. Any sustained shift in consumer sentiment towards gold could therefore have implications for jewellery retailers and manufacturers.

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