Cello World Limited is a consumer products company. The Company operates in the consumer ware market in India with a presence in three product categories, namely consumer housewares, writing instruments and stationery, and molded furniture and allied products categories. It is engaged in the business of trading of consumer products consisting of plastic and rubber products, such as water bottles, storage containers and jars, tiffin and lunch carriers, glassware, steel flasks and jars. It provides an array of household products ranging from hydration bottles and lunch boxes to tableware, dinnerware, storage containers, kitchen appliances, cookware, glassware, melamine, and cleaning aids. It offers a range of vacuum-insulated steel products, which includes flasks, bottles, sports bottles, kid's bottles, mugs, tiffin, soup and food jars, and serving pots, among others. The Company offers molded furniture, which includes chairs, center tables, dining tables, kid's chair, and kid's table.