Music Broadcast Limited is engaged in the business of operating private frequency modulation (FM) radio stations through the brand name, Radio City. Radio City focuses on offering a one-stop shop for its advertisers by providing integrated solutions, including content production, event intellectual properties (IP), social media, commissioned podcasts, audio stories, influencer marketing, and various others. It is engaged in digital proactive collaborations with brands, such as Samsung, Tiger Balm, Super 4, Lifestyle, Maruti Suzuki-Ertiga, Canara Bank and T-series, among others. The Company provides humor-based IPs Babber Sher, Joke Studio and the IP Love Guru with a concept of love, relationships and romantic endeavors. South Ka Blockbuster, its interactive microsite, provides users with exclusive interviews, unseen photo galleries, interactive celebrity quizzes, and polls about popular South Indian superstars. It has approximately 39 stations in 12 states and one union territory.