Senco Gold Limited is an India-based jewelry retailer. The Company primarily sells gold and diamond jewelry and also sells jewelry made of silver, platinum and precious and semi-precious stones and other metals. The Company's other offerings also include costume jewelry, gold and silver coins and utensils made of silver. The Company operates through sale of jewellery and other articles segment. The Company's products include earrings, pendants, nosepin, rings, chains, bracelets, and necklaces. It offers wedding jewelry, festival jewelry, daily wear jewelry, men's jewelry, kid's jewelry, and jewelry for personal occasions. The Company offers approximately 120,000 designs for gold jewelry and more than 69,000 designs for diamond jewelry. It also offers a variety of designs for handcrafted jewelry. Its products are sold under the Senco Gold & Diamonds trade name, through multiple channels, including approximately 75 Company-operated showrooms and 61 franchisee showrooms.