Zomato: Fee Hikes and New Ventures In a move to improve unit economics, Zomato recently increased its platform fee by ₹2.40 per order in March 2026, bringing its pricing in line with its main competitor, Swiggy. Additionally, the company has begun piloting a new cloud kitchen brand called 'Rival' in Gurugram. This brand focuses on the health-conscious segment, offering high-protein meals, salads, and shakes, marking a strategic push into specialized food categories beyond third-party delivery. Blinkit: Growth Engine Performance Quick commerce continues to be the primary growth driver for Eternal. Despite the broader market sell-off, Blinkit is expected to report net order value (NOV) growth in the low double digits sequentially for the quarter ending March 2026. Operational efficiency is also improving, with adjusted EBITDA margins for the quick commerce division trending toward 0.4%, a significant step up from previous breakeven levels. Macro-Economic Challenges The company is currently navigating a commercial LPG crisis in India, a result of supply chain disruptions in the Middle East. While there were initial fears that restaurant operations would be severely curtailed, current data suggests that demand is shifting to operational outlets rather than disappearing entirely. Furthermore, Eternal recently informed stock exchanges of a Trading Window closure effective March 20, 2026, in compliance with insider trading regulations ahead of the upcoming full-year financial results.

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