SWIGGY – SWOT ANALYSIS

Strengths Market leadership in India’s food delivery space: Swiggy is one of the top platforms in India with a strong brand and user base across cities. Diversified service offerings: Beyond food delivery, it has expanded into quick commerce (Instamart) and other services, increasing customer engagement and wallet share. Strong subscription ecosystem: Loyalty programs (like Swiggy One) help improve retention and repeat usage. Backing by major investors: Deep financial capital from global investors supports expansion and innovation. Weaknesses Profitability challenges: Despite revenue growth, Swiggy has historically struggled to achieve consistent profitability, especially outside core food delivery. High operational costs & cash burn: Maintaining large logistics networks, delivery partner incentives, and promotions burdens margins. Delivery partner dependency: Service quality and reliability can fluctuate due to reliance on a large gig workforce. Opportunities Growth in hyperlocal commerce: Expansion of Instamart and related quick commerce services provides a major growth lever as demand for fast deliveries increases. Rural and Tier-II/Tier-III market penetration: Serving less penetrated Indian regions with adapted models could drive significant user base growth. Threats Intense competition: Rivalry from Zomato and players like Zepto/Blinkit creates pricing pressure, discount wars, and market share battles. Economic downturns: Reduced consumer discretionary spending during slowdowns can lower food and quick commerce orders. Disclaimer This SWOT analysis is provided for educational and informational purposes only. It does not constitute investment advice, a recommendation, or an offer to buy or sell any securities. Investors should conduct their own research and/or consult a SEBI-registered investment advisor before making any investment decisions. Registration No.: INH000013174