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Akshay Patel

14th Aug · SEBI-Registered Analyst

GYFTR signs service deal with Punjab National Bank for coupon reselling

GYFTR has signed a service agreement with $PNB for customer engagement and reselling coupons. The deal establishes GYFTR as a service provider to the bank, enabling coupon-based customer engagement solutions. No financial terms or duration were disclosed. Under the deal, GYFTR will design, build and operate a white-label digital platform featuring PNB’s branding, through which eligible credit card holders can access curated offers from participating consumer brands. The platform is expected to cover categories including shopping, food delivery, entertainment, dining and travel. GYFTR will supply the underlying technology, payment infrastructure and merchant integrations required to run the platform, handling the full customer journey from the PNB-branded interface through to redemption at participating brand outlets and websites. Serving a client of PNB's scale elevates GYFTR’s standing in the enterprise tech space. This track record makes it significantly easier to secure similar high-value integration contracts with other domestic and international banking institutions. Instead of expending heavy internal capital, time, and engineering talent to build a proprietary system from scratch, PNB effectively outsources the platform risk. GYFTR handles the complex merchant integrations and the complete transactional journey. Please note that the information shared is intended solely for informational purposes and does not make any investment recommendations.

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