ULTRACEMCO

’s entry into wires & cables industry

is entering the Wires & Cables industry with a ₹1,800 crore investment and a plant in Gujarat, aiming for ₹9,000 crore in revenue by 2030. With strong backward integration and an extensive distribution network, the move could disrupt a fragmented market. However, incumbents believe scaling and regulatory approvals will be key hurdles, much like Grasim’s entry into paints.