M&M's Electric SUVs Drive Off with 30,000 Bookings on Day One

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) has announced a phenomenal start for its new electric sports utility vehicles (eSUVs), securing over 30,000 bookings on the very first day of availability. This impressive feat translates to a booking value of Rs 8,472 crore (ex-showroom price), signaling strong customer interest in the company's electric offerings. The newly launched models, the XUV400 and the BE.6, cater to different segments of the electric SUV market. The XUV400, positioned as a more compact option, accounted for 56% of the bookings, while the larger and more premium BE.6 secured the remaining 44%. These models are priced between Rs 18.9 lakh and Rs 30.5 lakh (ex-showroom), offering a range of options for potential buyers. M&M attributes this overwhelming response to customer confidence in their "Unlimit India" vision, which focuses on developing innovative and world-class electric SUVs. The company emphasized the distinctive blend of luxury, performance, and technology offered by these new models as key drivers of their popularity. The high proportion of bookings for the top-end variants further suggests a strong appetite for premium electric SUVs in the Indian market. This initial success positions M&M as a significant player in the rapidly growing electric vehicle segment in India.