PC Jeweller Shares Gain 2% on New Uttar Pradesh Artisan Partnership

Shares of

Ltd rose as much as 2.17% on Monday after the company announced a strategic collaboration under the Uttar Pradesh government’s CM Yuva Udyami Yojana to empower traditional goldsmiths. The stock touched an intraday high of ₹11.29 and was trading at ₹11.14 on the NSE around 11:30 a.m., up nearly 1% from its previous close. Under the partnership, PC Jeweller will support 1,000 PM Vishwakarma-certified goldsmiths (Sunar) in the first phase in rural and semi-urban areas of Uttar Pradesh. The initiative aims to transform these artisans into organised jewellery entrepreneurs and authorised retail partners of the company. The Delhi-based jeweller will provide comprehensive assistance including branding, contemporary jewellery design, modern retail training, digital skills, and direct market linkages. The company stated that the programme will eventually expand nationwide to benefit over 5,000 certified goldsmiths. Currently, more than 85,000 artisans have received PM Vishwakarma certification across India. The move aligns with PC Jeweller’s broader strategy to strengthen its franchise network in tier-2 and tier-3 cities while supporting the government’s push for skill development and formalisation of the traditional jewellery crafting community.