United breweries brings heineken silver to assam.

United Breweries Limited

has launched Heineken Silver in Assam. The brand is now available in 11 Indian markets following the expansion. Heineken Silver has been introduced in Assam. This takes the total number of markets for the brand in India to 11. The move expands the company’s premium beer portfolio in the northeast region. The key trigger is the launch in Assam that takes Heineken Silver to 11 markets. This supports premiumisation efforts for United Breweries. Peers such as United Spirits, Radico Khaitan and Tilaknagar Industries may see continued competition in the broader alcohol space. Near-term prices could react mildly to the brand expansion. Risks include slower offtake in new markets or regulatory changes. Competitors listed: United Spirits, Radico Khaitan, Tilaknagar Industries. We have no financial interest in this news.