Sundaram Home Finance targets ₹1,300 crore AUM in Tamil Nadu

Sundaram Home Finance, part of the

, is targeting a significant expansion in its emerging business segment in Tamil Nadu, with plans to nearly double assets under management (AUM) to around ₹1,300 crore by the end of the current fiscal year. The company’s AUM in this segment stood at more than ₹650 crore in FY26, implying a potential increase of roughly 100% over the existing base. The expansion highlights the company’s growing focus on underserved and emerging customer segments across Tamil Nadu, where demand for housing finance and related credit remains strong. The strategy is expected to be supported by deeper penetration into smaller towns and developing markets, wider customer outreach and continued expansion of the company’s lending franchise. Growth in the emerging business segment can help Sundaram Home Finance diversify its portfolio while creating a larger base of retail borrowers. The targeted AUM milestone also underscores management’s confidence in the long-term credit demand from customers outside the traditional housing-finance markets. For the broader Sundaram Finance ecosystem, faster growth at Sundaram Home Finance could strengthen its presence in Tamil Nadu’s retail financial-services market. However, achieving the target will depend on maintaining asset quality, prudent underwriting and effective branch and customer expansion while scaling the loan book. Overall, the planned doubling of AUM represents an aggressive growth objective and signals strong confidence in the opportunity available in Tamil Nadu’s emerging housing-finance segment.