India Festive Demand Hits Five-Year High
India’s festive demand has reached a five-year high, with appliance volumes rising 12–15% year-on-year in the early festive period. Electronics and consumer durables firms expect 35–40% sales growth through Diwali, driven by strong Onam, Ganesh Chaturthi and upcoming Navratri demand.
Volume sales of refrigerators, air-conditioners and washing machines have shown healthy growth, while value growth has been even stronger due to premiumisation and price increases. Companies including Dixon Technologies, Voltas, Havells and Titan are positioned to benefit from the uptick in consumer spending on electronics, appliances and lifestyle products.
Retailers and manufacturers report robust channel stocking and sell-outs, particularly in large-screen TVs, premium appliances and related categories. The extended festive window is expected to sustain momentum across urban and smaller markets until Diwali.
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