Britannia Reconsiders Cake Pricing After ₹10→₹15 Hike Hits Sales

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’ February decision to raise cake prices from ₹10 to ₹15 has led to volume and revenue losses, forcing a rethink of its strategy. Executive Vice-Chairman Varun Berry admitted the move backfired, with the cake segment growing only in single digits, unlike the strong-performing bread segment. The hike aimed to offset rising palm oil and cocoa costs. Despite the setback, Britannia posted 3% net profit growth and 8.8% revenue growth, but missed analyst profit estimates. The company now plans competitive territorial strategies while banking on stable commodity prices.