INTRESTING LAUNCH IN HIGH GROWTH MARKET::

has launched a new flavour under its popular Magic Moments brand — Magic Moments Aam Panna Flavoured Vodka. The product takes inspiration from the traditional Indian summer drink Aam Panna, combining a familiar raw-mango flavour with the company's vodka portfolio. But the bigger story is not just about a new flavour. It shows how India's alcohol market is moving towards premiumisation, experimentation and locally inspired flavours. ##What Has Radico Khaitan Launched? The company has introduced: Magic Moments Aam Panna Flavoured Vodka The new variant is inspired by traditional Indian Aam Panna and uses a raw mango-inspired flavour profile. It has been added to Magic Moments' "Flavours of India" portfolio. The strategy is simple: Take familiar Indian flavours → combine them with modern products → create something younger consumers want to try. @@Magic Moments Is Already a Large Franchise The launch comes at a time when Magic Moments continues to show strong volumes. FY26 8.6 million cases sold Q1 FY27 3.25+ million cases sold That means the brand is entering the new flavour launch with an already established consumer base. ------>Flavoured Vodka Is Becoming More Important One of the most interesting numbers is the contribution from flavoured vodka. More than 75% of Magic Moments' vodka volumes in Q1 FY27 came from flavoured vodka. ##Stock in Focus !SOM DISTILLARY !UNITED SPIRITS !TILAK NAGAR INDUSTRIES ------->Bottom Line With Magic Moments selling 8.6 million cases in FY26, more than 3.25 million cases in Q1 FY27, and flavoured vodka already contributing over 75% of vodka volumes, consumer preference is clearly shifting towards experimentation. Aam Panna may be traditional — but the strategy behind it is anything but.