Honasa enters nutraceuticals segment

Honasa acquires 58% stake in Fluence Pharma, enters nutraceuticals segment The deal marks a strategic diversification beyond its core beauty and personal care portfolio as it looks to build new growth engines amid intensifying competition in the sector for Honasa. Honasa Consumer, the parent company of Mamaearth, has acquired a 58 percent stake in a nutraceuticals (Fluence Pharma)company marking its entry into the fast-growing nutraceuticals and "beauty-from-within" segment. Honasa's consumer insights and marketing capabilities, would help create a differentiated nutraceuticals platform focused on skin and hair health.