Herd Mentality bias!

Every investor aspires to buy low and sell high. While attempting to achieve this he/she may fall into the trap of the ‘Herd Mentality Bias’. Timing the market is a futile exercise. In a way it is complete waste of time. If you can do due diligence & research, then you can do direct investing in high quality companies. Else investing with a SIP is the simplest & effective strategy.