HONASA

Consumer Enters Men’s Grooming

Consumer has acquired men’s personal care brand Reginald Men and its parent company BTM Ventures at an enterprise valuation of ₹195 crore. With this move, the Gazal and Varun Alagh-led FMCG company—owner of Mamaearth, Derma Co, Aqualogica, Bblunt, Dr Sheth’s and Stazeis—marks its entry into the fast-growing men’s grooming segment, expanding its portfolio beyond its core skincare and beauty categories.