Global smartphone shipment forecast for 2025 revised downward over tariff uncertainty

Market intelligence research firm Counterpoint Research has lowered global smartphone shipment forecast for 2025. It has revised down its 2025 global smartphone shipment growth forecast to 1.9 per cent year-on-year from 4.2 per cent, citing uncertainties surrounding US tariffs. However, most regions will still likely see growth, except North America and China, according to Counterpoint Research's latest Market Outlook Smartphone Shipment Forecast Report. Price increases from cost pass-throughs remain a key focal point, although the tariff situation remains fluid and unpredictable. Commenting on the revised forecast, Associate Director Liz Lee commented, "All eyes are on Apple and Samsung because of their exposure to the US market. Although tariffs have played a role in our forecast revisions, we are also factoring in weakened demand not just in North America but across Europe and parts of Asia."