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says former Secretary R Subrahmanyam
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As part of the arrangement, Bhansali Productions will exclusively sell the music rights of all its future films to Saregama under a pre-agreed pricing formula. Saregama said the structure would ensure a steady pipeline of premium film music while eliminating competitive bidding and helping control acquisition costs.
Bhansali Productions will retain ownership of intellectual property for its films and continue to exercise full creative control, while Saregama will provide governance oversight and financial discipline under the partnership framework#TechnicalViews#FundamentalViews
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