With Sierra, Tata Motors PV hopes to grow its SUV market share by 20–25%.

Tata Motors PV is targeting to capture 20-25% of India's SUV market with its newest mid size SUV, Tata Sierra, launched at an introductory price of ₹ 11.49 lakh on Tuesday, November 25. Shailesh Chandra, CEO and MD of Tata Motors PV told CNBC TV18 that the company currently holds about 16-17% market share in the SUV segment. "We hope that with Sierra, our market share in SUV segment can go up to 20% plus, say anywhere between 20 to 25%," he added. Chandra explained that the autombile company's portfolio was designed in a way that when a customer buys their first car, say a Tiago, they have "an option of upgrading (it) in the same Tata showroom (for their whole life cycle). So you have full continuity, right from Tiago to Harrier Safari."