Godrej Consumer Acquires Muuchstac for ₹450 Crore to Strengthen Men’s Grooming Portfolio

Godrej Consumer Products Ltd (

) has acquired men’s grooming brand Muuchstac in a transaction worth ₹450 crore, marking a strategic move to deepen its presence in the high-growth D2C grooming segment. The acquisition, completed in early November 2025, brings into GCPL's fold a fast-scaling, digitally native brand Muuchstac’s flagship face wash reportedly contributes around 90% of its revenue and is ranked number 2 online in men’s face-washes in India. Founded in 2017 with an initial investment of just ₹3 lakh, Muuchstac has grown through organic profit-funding and now reaches an estimated ₹80 crore revenue run-rate with an EBITDA of about ₹30 crore. As part of the deal, founders Vishal Lohia and Ronak Bagadia will continue to lead the brand under GCPL support. The acquisition aligns with GCPL’s focus on premiumisation, margin accretion, and expanding its grooming portfolio to capitalise on shifting consumer preferences. Disclaimer: This post is for informational purposes only and not a recommendation to buy or sell any securities. I, or my family, associates, or relatives, may have a financial interest in the securities mentioned.