Paytm & SBI MF Unveil ₹250 SIP, Making Investments Accessible for All
Paytm, in collaboration with SBI Mutual Fund, has introduced the JanNivesh ₹250 SIP, a strategic initiative aimed at expanding retail participation in mutual funds by lowering the entry barrier to just ₹250. With flexible investment options—daily, weekly, or monthly—this scheme aligns with SEBI’s vision of promoting financial inclusion and long-term wealth creation.
Launched by SEBI Chairperson Madhabi Puri Buch, the initiative is expected to accelerate mutual fund penetration beyond the current 100 million investors toward a projected 300-400 million. Available on platforms like Zerodha, Groww, and SBI YONO, the initiative is supported by SEBI’s recent push for low-cost SIP adoption, including a ₹500 incentive for first-time investor education.