), a leading luggage manufacturer, has entered into a 20-year exclusive licensing agreement with Carlton Retail Ltd. (CRL) to manufacture, market, and distribute products under the 'Carlton' brand exclusively in India. This strategic pact allows Safari to leverage Carlton's established British heritage brand, founded in 1976, to expand its portfolio in the competitive luggage market. Under the terms, Safari will pay CRL an annual license fee equivalent to the higher of Rs 45 lakh or 5% of net sales from Carlton-branded products. The agreement aims to strengthen Safari's position in the organized segment amid robust demand from e-commerce and modern trade channels, potentially boosting revenue diversification without significant upfront capital outlay. Disclaimer: This post is for informational purposes only and not a recommendation to buy or sell any securities. I, or my family, associates, or relatives, may have a financial interest in the securities mentioned.

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