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is making a strategic pivot into the premium housing segment through a high-profile partnership with Tonino Lamborghini to develop branded luxury residences in Sector 71, Gurugram. This project targets India’s rapidly expanding affluent buyer base, blending global design excellence with local execution strength. By aligning with an iconic luxury brand, the company aims to command premium pricing and elevate its positioning beyond the mid-income segment.
The move also reflects a broader structural shift in India’s real estate market, where branded residences are gaining traction as developers tap into aspirational demand and differentiated living experiences. Gurugram, in particular, continues to solidify its status as a luxury real estate hotspot, attracting global collaborations and driving higher value creation in the segment.
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