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UBL
, India’s largest brewer, has approved a comprehensive productivity and cost-effectiveness programme designed to sharpen operational efficiency and strengthen its competitive position in the highly regulated and high-tax Indian beer market, targeting sustained annualised cost savings of 3%–6% through a mix of restructuring and optimisation efforts; the initiative includes streamlining key functions such as sales and supply chain, prioritising high-value SKUs while rationalising underperformers, boosting reuse of bottles, lowering logistics costs, increasing domestic sourcing of raw materials, and realigning teams to focus on customer service and logistics, with these gains intended to be reinvested to support market growth and capability building as part of UBL’s strategy to improve margins, drive productivity and deliver long-term value for stakeholders.
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