Eternal Shares Rise as Blinkit Starts iPhone 18 Pro Sales

shares rose over 1.5% on September 18 after its quick-commerce platform Blinkit began selling Apple’s iPhone 18 Pro in all four colours. The move strengthens Blinkit’s presence in high-value electronics and comes through a direct partnership with Apple. Blinkit is offering the iPhone 18 Pro and iPhone 18 Pro Max along with the Apple Watch Series 12 and AirPods 5 across 10 cities, including Delhi NCR, Mumbai, Bengaluru, Hyderabad, Chennai, Pune, Kolkata, Ahmedabad, Jaipur and Lucknow. Customers can also access select credit-card discounts and no-cost EMI options. The partnership marks Blinkit’s expansion into big-ticket electronics, with the platform positioning itself as a same-day delivery option for major Apple launches alongside traditional retail and e-commerce channels. At around 1 pm on September 18, Eternal shares were trading 1.5% higher at ₹327.50. The iPhone 18 Pro starts at ₹1,64,900 in India, while the Pro Max starts at ₹1,79,900.